W.I.I.F.M.
Although I was aware of the principle because of my experience in adult education and training, when I started speaking at conferences and events, I remember one of my mentors Winston Marsh (www.winstonmarsh.com.au) always reinforcing WIIFM to anyone he spoke to. WIIFM is an acronym for what’s in it for me? It refers to fact that people are more likely to pay attention to what you are sharing or teaching them if they recognise what’s in it for me (meaning what’s in it for the audience). When I start preparing to customise a conference speech, or in-house training program, the …