“If you don’t know where you are going, any road will get you there.” (Lewis Carroll)
In 2007, Apple launched the iPod. A device designed to containerise music into one place allowing us to metaphorically have our entire music collection in our pocket to listen to whenever and wherever we wanted. It delivered convenience. It’s sole purpose was to eliminate the need to have to carry a music player and music (CD’s or cassettes). It simplified things. In 2010 when the first iPhone was released it was designed to containerise into one device our music plus our mobile phone into a single device. It’s purpose, to simplify things. Alice in Wonderland author, Lewis Carroll’s quote “if …